OnTarget Leaderboard

 

Dimensions: 728 Pixels wide by 90 Pixels tall (728 x 90)

File Size Maximum: 50KB, 150KB for HTML5

File Type: JPG, GIF, PNG , HTML5 or 3rd Party Ad Tags

Animation/Looping: 15 Seconds (30 seconds if user-initiated), Max rate for animated GIFs is 5fps 

Background: Non-Transparent

Border: Min. 1 pixel border if background is white

Clickthroughs: One clickthrough allowed per Unit

 

BEST PRACTICES

  • Short, direct message or heading 
  • Single, dominant attention-getting element 
  • A clear, concise call-to-action (CTA) 
  • Advertiser name or logo
  • Animated ads should be limited to 3 frames to ensure quality and file size standards

VIEW GALLERY

FILE FORMATS

  • JPG - recommended for static ads that contain photographs, graduated screens or several colors
  • Static GIF - recommended for static ads with solid or few colors
  • PNG - recommended for static ads with crisp text and graduated screens or several colors
  • Animated GIF - recommended for ads with solid or few colors and only one or two animated frames
  • HTML5 - recommended for complicated animation including multiple frames, colors and graphics (testing through AdOps recommended before scheduling)
  • Third party ad tags (testing through AdOps recommended before scheduling)