Medium Rectangle

 

Dimensions: 300 Pixels wide by 250 Pixels tall (300 x 250) 

File Size Maximum: 50KB, 150KB for HTML5

File Type: JPG, GIF, PNG, HTML5 or 3rd Party Ad Tags 

Animation/Looping: 15 Seconds (30 seconds if user-initiated), Max rate for animated GIFs is 5fps 

Background: Non-Transparent 

Border: Minimum 1 pixel border if background is white 

Clickthroughs: One clickthrough allowed per Unit.

 

BEST PRACTICES

  • Short, direct message or heading 
  • Single, dominant attention-getting element 
  • A clear, concise call-to-action (CTA) 
  • Advertiser name or logo
  • Animated ads should be limited to 3 frames to ensure quality and file size standards

VIEW GALLERY

FILE FORMATS

  • JPG - recommended for static ads that contain photographs, graduated screens or several colors 
  • Static GIF - recommended for static ads with solid or few colors 
  • PNG - recommended for static ads with crisp text and graduated screens or several colors 
  • Animated GIF - recommended for ads with solid or few colors and only one or two animated frames 
  • HTML5 - recommended for complicated animation including multiple frames, colors and graphics (testing through AdOps recommended before scheduling) 
  • Third party ad tags (testing through AdOps recommended before scheduling) 

AVAILABLE RICH MEDIA

  • Videos can be served inside the Medium Rectangle ad size unit. The video cannot break the dimensions of the ad unit and the length is 30 seconds maximum. The video will autoplay, but is muted and the audio must be user initiated with a tap or click. Most common file types are accepted (MP4, MOV and WMV) and others may be converted to use (please allow for testing of other video types). A video file must be provided for use, links to YouTube, Vimeo or other platforms are not acceptable.