Sliding Billboard (Garcia)



  • 970 Pixels wide by 30 Pixels tall (970 x 30) pencil unit;
  • 970 Pixels wide by 250 Pixels tall (970 x 250) billboard unit
  • 320 Pixels wide x 50 Pixels tall (320x50) - for mobile

File Size Maximum:  80KB (970x250); 40KB (970x30); 40KB (320x50)

File Type: JPG, GIF, PNG  or 3rd Party Ad Tags

Animation/Looping: 8 Seconds (unlimited if user-initiated)

Background: Non-Transparent

Border: Min. 1 pixel border if background is white

Branding: Client name or logo must be featured

Clickthroughs: Please provide with the initial ATOL submission to avoid a delay in the posting of your ad. Multiple clickthroughs allowed

Additional Requirements: If clearly-defined “OPEN” or “CLOSE” buttons are not included with supplied creative, default buttons will be placed in the upper-right corner of 970x250 & 970x30 units

*Special Notes: Desktop Unit will Auto-Open once per 24 Hours for viewers, then Auto-Close after 8 seconds. User-Initiated clicks/taps are allowed to cancel Auto-Close and extend animations. The Sliding Billboard is available to be targeted to the Home Page or Standard Section Fronts. Campaigns run a maximum of 4 consecutive days.



  • Short, direct message or heading
  • Single, dominant attention-getting element
  • A clear, concise call-to-action (CTA)
  • Advertiser name or logo
  • Location description



  • JPG - recommended for static ads that contain photographs, graduated screens or several colors
  • Static GIF - recommended for static ads with solid or few colors
  • PNG - recommended for static ads with crisp text and graduated screens or several colors
  • Animated GIF - recommended for ads with solid or few colors and only one or two animated frames
  • Third party ad tags can be supplied for each element in this ad type - 970x30, 970x250, 320x50 (with trackers only - the site push-down functionality is added in production).  Testing through AdOps is recommended